Table of ContentsMarketDistribution ChannelsMaterial/Product Quality and PriceMedia and AdvertisingMarketA market is the total number of customers for similar products. Supreme and OFF White want to target mainly millennials, but their target varies. Supreme targets men between 15 and 40 years old. Their clothing and shoes are designed for men but on the other hand, they also produce various and diverse items that are available for both men and women. OFF Whites collections are designed for both men and women, for millennials. Say no to plagiarism. Get a tailor-made essay on “Why Violent Video Games Should Not Be Banned”? Get an Original Essay Distribution Channels Supreme products are hard to reach. Their products are shipped primarily online through their website. As of today, they have a total of 6 stores worldwide. Their distribution channel is direct. OFF White products are mass marketed and easy to access. There are 35 OFF White stores and several resellers worldwide. (e.g. Colette, Harrods, Selfridges, Barneys, Le Bon Marché). OFF White uses indirect and direct distribution channels. (OFF White, 2018)Materiality/Product quality and priceThe quality of Supremes products may vary from low to high. When they directly manufacture the product (e.g. T-shirts, shoes, etc.), they use standard quality materials. More specifically, their main focus does not revolve around finding high-quality materials. This is why Supreme products alone are mid-priced and therefore more affordable. However, when the brand collaborates with luxury brands like Louis Vuitton, the quality of the product is perceived to be better. These collaborations determine not only the increase in product quality but also exclusivity. Indeed, when Supreme ships a collection made as part of a partnership, the price of the collection increases considerably. Brand value is very strong because of the consumer's view of it. OFF White values ​​the use of high quality materials and its products are sold at a high price. By high price, we can compare the prices of brands such as Givenchy and Balenciaga. When OFF White collaborates with other brands, the price of their product does not vary drastically from its single-brand collection. Keep in mind: this is just a sample. Get a personalized article from our expert writers now. Get a Custom Essay Media & Advertising Supreme has never relied on standard advertising to create brand awareness. The brand has never been publicized in fashion magazines or in the media. The brand is so ingrained and strong that people know it without it being constantly advertised. Supreme promotes its products through its online website or through Instagram. They also rely heavily on their consumers to display the different products and thus create buzz. OFF Whites creative director Virgil Abloh uses social media such as Instagram and Twitter to reach the younger generation. On the other hand, unlike Supreme, this brand also uses the strong impact of fashion shows, with the participation of famous celebrities, to make itself known not only to young people but also to a more specialized and older consumer..