Analyzing MHM Business Strategies Using Management ToolsTABLE OF CONTENTS1.0 IntroductionCompanies use market entry strategies to develop their activities in new markets. This research paper aims to analyze market entry strategies. Analyzing the external environment and internal environment plays a key role in developing a market entry strategy. Mergers and acquisitions, creation of a wholly owned subsidiary, joint venture, strategic alliance, franchise, etc. are common forms of market entry. MHM is considered one of the leading electrical parts suppliers in Qatar, founded in 1972. It has diversified into electrical, MEP contracting, switchgear manufacturing and parts trading low voltage electrics. He has the ability to handle huge projects with as little assistance as possible. The company's goal is to support Qatar's electrical industry with quality parts and technical expertise at a competitive price. Qatar's market dynamics have been significantly influenced by rapid globalization and changing economic conditions. This resulted in a very complex market. The company continually meets the growing demand for electrical equipment and parts with its comprehensive products and competitive prices. Over the past 30 years, MHM has mainly focused on the low-current power sector and has never entered any other business field since then. MHM management sensed an opportunity in the fire alarm and firefighting installation and trading market. A new law has been passed in Qatar requiring all property owners to upgrade their firefighting system to meet US standards (NFPA). Very few firefighting companies work in ...... middle of paper ...... industry characteristics and the industry is analyzed in each dimension. The interpretation of the five forces model is that the stronger the forces, the less attractive the industry and vice versa. Michael Porter's model was very influential in the era of the market structure business model, but in today's technology-driven Internet economy, this model is no longer relevant. The emergence of multinational corporations, Internet companies and global corporations has changed the economic model and the contribution of corporations to the national economy is no longer valid (Meyer, KE, Estrin, S., Bhaumik, SK and Peng , M.W, 2009). In today's information economy, globalization, digitalization and deregulation play a major role and Porter's model cannot be applied.3.2 Strategic analysis; Internal capacity3.2.1 MOST analysis3.2.2 Boston box analysis