It plays a huge role in this advertisement because it develops an emotional response in the consumer, which is then linked to the Coca-Cola brand and its advertised products, thereby attracted through advertising. Coca-Cola's intended audience for the advertisement is to target all age groups within the lower to middle socio-economic classes. The depiction of family is predominant in advertising and does not lean towards different genres but rather towards the relationships and interactions between siblings. Typical middle-class American and Caucasian families are the bias that manifests itself through the red, white, and blue color palette that appears throughout. advertising. This does not necessarily indicate that all typical American families are Caucasian, but if from the perspective of an individual not from the United States, it would likely personify the typical American family being Caucasian. Rather the multicultural melting pot that the United States is known for. Coca-Cola perfectly represents the traditional family essence of the typical American family and its timeless character, but does not implement the cultural diversity within this family.