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Essay / Marketing Plan - 1893
Different lifestyle trends Increasing amount of fuel5.0 Product offeringSlice Bakery & Café describes below a number of delicious bakery products.5.1.1 Product/Service DescriptionSlice Bakery & Café offers several tasty, natural and healthy pastries. treats, such as croissants, muffins, cakes, cupcakes, donuts, and pies, from a fast-paced dinner bakery and cafe, nearby, in a metro area, with great staff, surrounded excellent customer service and a friendly environment. Shoppers can purchase treats on site or to take away.5.1.2 Product/Service Design The cake menu includes a variety of flavors, such as classic white, vanilla, chocolate, etc. fresh strawberry filling, lemon cream cheese, salty cream cheese, etc. Wholesale bakery menu includes high quality pies, cupcakes, donuts and specialty items available as treats during the day. Pastry selection for brunch includes tasty fresh croissants, danishes and muffins. Beverage option includes bottled water, natural flavored water, lemonade mix and tea , etc. Slice Bakery & Café products will be baked fresh daily on site. Management tasks involve bank deposits, purchasing supplies and inventory. Four regular employees will work in the bakery and café daily and four employees will work during our lunch rush hour.5.1.3 Trademarks and PatentsSlice Bakery & Café has chosen not to copyright any of its official recipes. Copyright on the methods will reveal all the secrets to our competitors, present and future. 5.3.1 Existing trademarks During the process of creating our company, Slice Bakery & Café took the precaution of putting in place trademark protection for Slice Bakery & Café. The brand is owned by designer Gloria Hugh, a...... middle of paper ...... products on the market have tripled in the last two years. Due to the secondary market of Slice Bakery & Café, our growth is not expected to decline. 6.2.3 Target Market DescriptionSlice Bakery & Café is increasing its consumer base while another bakery and café service sector continues to suffer. Every customer today is eager to spend enough and demands great value for money. The most promising aspect of wholesale baking is cakes. One specific bakery product has grown as the economy has recovered, and that product is wedding cakes aimed at the 21-43 age group.7.0 MissionSlice Bakery & Café is dedicated to providing the greatest value to our consumers by focusing and presenting healthy and wholesome products. baked goods that exceed our customers' needs and expectations and promise that my superior ingredients will match our quality.