Due to increasing competition in the global market and more so in local markets, most companies are exploring the possibility of venturing abroad to market their products. Various factors motivate such approaches, most of which are oriented towards business sustainability. These companies apply marketing principles in several countries. Companies make one or more marketing mix decisions across national borders. Such steps sometimes involve establishing production bases in foreign countries and harmonizing marketing strategies around the world. Some companies have entered the global market either by establishing partnerships in foreign countries; merger with companies in the target country; or even by acquiring foreign companies (Nakra, 2006). Haier Group Company, a Chinese manufacturer and distributor of home appliances, has not been left behind in such marketing strategies and has established its base in the Indonesian market. The Haier Company has specifically identified four main segments in Indonesia that represent excellent market opportunities. They include: the market segment of successful idealists who have already achieved professional and material success, although they still like new and attractive factors; The affluent materialist segment is very status conscious and very selective in its purchases; the segment of disaffected survivors who have no power or wealth and are most likely content, find themselves in remote areas that might be characterized by crime; and the segment of affluent members who are conservative in nature and not open to new discoveries or products. It is clear that among the four market segments identified in Indonesia, the successful Idealists present, among others, the middle of the article ......bwe. References Nakra Prema, (2006). Beware of non-tariff barriers in global markets. Training in international business. Available at: http://www.ibt-articles.com/absnet/templates/trade_article.aspx?articleid=70&zoneid=2Nakra Prema, (2006). International Marketers' Dilemma: To Get a License or Not! Training in international business. Available at: http://www.ibt-articles.com/absnet/templates/trade_article.aspx?articleid=64&zoneid=2Nakra Prema, (2006). Should you care about the impact on the country of origin? Training in international business. Available at: http://www.ibt.net/anm/templates/trade_article.asp?articleid=218&zoneid=3Nakra Prema, (2005). Are you strategically planning your international distribution? Training in international business. Available at: http://www.ibt-articles.com/absnet/templates/trade_article.aspx?articleid=104&zoneid=2