In modern society, every product is accompanied by advertising which greatly influences individuals. Companies use mass media to build awareness of their products and encourage consumption. Different advertisements target a specific group of people as well as a potential market. For example, people still believe that “BMW” means “beautiful rich women”. Such perceptions can be derived from an example of BMW advertising. It begins with a young white teenager driving a BWM car to pick up a beautiful girl in front of a fancy house. After letting the girl get into the car, the boy walks to the back of the car and imagines having a relationship with the girl. He doesn't expect the girl to see his actions through the rear camera and she looks at him expressionlessly. At the end of the audience's surprise commercial, the beautiful girl kisses the boy. The ad silently implies how owning a valuable vehicle contributes to a successful relationship and privileged status. I am very impressed, which influenced my decision to own this car. By owning your own BMW, you impress others and effectively influence the level or social status of the people you associate with. The rich go with the rich and the poor go with the poor. In order to befriend others or start a relationship, you and others must have common interests to create conversations. As the ad implies, the message with owning this car comes with popularity, beauty, and social status, and the ad has an underlying sense of success. This scene answers that man has a higher status than woman, especially for white men who are usually part of the dominant group, has more influence over others in society, a...... middle of paper...... Luxury BMW car. This maintains social stability by making people pay more attention to how to get a BMW and diverting people's attention to other social issues such as political issues (Robert J. Brym and John Lie , 2012: 17), and keeping people in a stable atmosphere. and prevent other levels of people from rebelling and changing society towards communism. In my real, everyday life, I associated with people with similar family backgrounds and interests. I would like to have higher grades in classes, get a job easily, and get a BMW to represent my success. Individuals in the world want to have a better life than that of the orders. Nowadays, more and more people are getting a college degree because it is one of the factors to find a good job and earn higher income. Owning a BMW shows a person's achievement and level of social status.