SUMMARYThe research study that buyers who acquire a product or product based on the advice will take a close look at social media. (example like Facebook, Twitter)Say no to plagiarism. Get a tailor-made essay on “Why Violent Video Games Should Not Be Banned”? Get an original essay. This research reflects an investigation into the type of product purchase, the product price and many other product characteristics related to the purchase of the respective product. The results of this study as well as oversight of future research are presented. Through the use of instant and valuable social media instruments for the industry, in which a satisfied user of a product could influence that product (good or service) to other potential consumers willing to purchase that product. The ability to create items online creates influence on one consumer to other consumers, on social media websites such as Facebook, Twitter, etc. Social media e-commerce components empower end users to determine products, exert influence, and link present purchases to future purchases through social media network updates. .INTRODUCTIONPreviously, over the decades, the demand and taste trend of consumers have changed. People used to shop at retail stores like malls. By implementing networking technologies, people are accustomed to online shopping and using other social platforms. The new implementation of the Internet in recent years has made new technologies available to business, commerce or industry. Every individual has the opportunity to use social media, through email on Twitter, Facebook, Instagram. The individual can easily exchange views, share and access information. Social media is a key factor, in which customers can select the product, and social is also an important factor in which they can get involved easily. In today's world, there is a great expansion in a social media network, and these networks are expected to develop marketing strategies in businesses through reliability methods or techniques and affect the consumer's intention to purchase products or products online. This study will influence the consumer's choice for a product and their purchasing behavior and this influences and encourages consumers to purchase online, based on a social media survey. Social media will give consumers the opportunity to capture their social influence on the Internet. Many consumers will use social media and some online websites to acquire information and relate that information to other users. Insights from a survey show how social media will influence social interaction with people, leading to increased loyalty and intention to purchase products. Even before the Internet, word of mouth played a major role in product promotion. With the popularity of social media such as Facebook and Twitter, on these social networks, businesses can interact directly with their most loyal buyers. Objective of the Study Update your brand and it will make people aware and explore the brand to new customers. Hypnotize new customers via an interactive multimedia page or company website. Improve brand status and it will decrease brand pessimism and increase brand positivity. The promotion of products in the social media it influences increases