Isn't it curious to see how certain traditional American characteristics like jeans or Coca-Cola products can be found in the most remote places, like Himalayan villages or the French island of Bora Bora? Or how is football played in all parts of the world? Cultural diffusion and globalization explain these particular phenomena. While some believe that these two notions have a negative impact on society, others believe, on the contrary, that they have a positive impact. Personally, I agree with the latter solution. Cultural diffusion was defined in 1980 by the American anthropologist Alfred Louis Kroeber as “the dissemination or dissemination of cultural material” (Kroeber, 1940). Since culture is the way of life of a community, cultural diffusion is the spread of ideas, beliefs, religions, languages ​​and technologies from one culture to another. This helps explain why, for example, the same artifact is found in two different civilizations. Cultural diffusion has always existed. During the Middle Ages, the Crusades brought significant changes to the Middle East, bringing European ideas and products to the region, albeit forcefully. However, the Crusaders brought elements of Arab culture back to Europe. This exchange of cultural elements enriched both cultures. In the early 15th century, the Age of Discovery, European explorers brought their own culture wherever they went and sometimes imposed it on the first inhabitants of the discovered lands, as in the case of North and South America. Colonization is another example of forced cultural diffusion, the best example of which is Lebanon and its still dominant French culture. Some of the best aspects of Lebanon today, including its democratic political system, are due to French colonization...... middle of paper ...... both processes need to be monitored carefully as they are evolving rapidly, and one must keep in mind the negative aspect of these processes and their consequences and therefore strive to avoid them. Works Cited Al-Rodhan, N. Geneva Center for Security Policy, (2006). Program on the geopolitical implications of globalization and transnational security. Retrieved from website: http://www.sustainablehistory.com/articles/definitions-of-globalization.pdfBarger, K. (2011). What is ethnocentrism? Manuscript submitted for publication, Department of Anthropology, Indiana University, Indianapolis, IN, .Goldstein, M., King, G., and Wright, M. (nd). Diffusionism and acculturation. Unpublished raw data, Department of Anthropology, University of Alabama, Tuscaloosa, AL. Mikdashi, M. (February 12, 2012). What is cultural terrorism?. Jadaliyya