The Olympic Games, the world event takes place every 4 years. Adidas shows how they play a role in their ad called “Olympic Pioneers”. In this ad, Adidas shows why they play such an important role in games, stating that most athletes who compete in running games will wear their brand of shoes, because Adidas does it well. This advert ran around the time of the Olympics, primarily online, to help consumers understand that if the world's best athletes use Adidas, why wouldn't consumers? This ad uses flags of different nations and shoe colors to depict the diversity of the company and the wide range of audiences Adidas regularly consumes, asserting that no area is too small for them. Say no to plagiarism. Get a tailor-made essay on “Why Violent Video Games Should Not Be Banned”? Get an original essay The layout of this ad is very simple, but it has strong shows. There aren't many components. Advertising has three main resources: shoes, flags and words to persuade the customer. The simplicity of the ad allows consumers to directly search for the words in the ad to see what it is about. The color palette is a simple background, but then the color really pops in the shoes and flags to help them stand out. The tone of the ad is to persuade, to let customers know a fact and why they should be impressed by Adidas. This advertisement used by Adidas stands out from other advertisements. The use of colors appeals to the eye and persuades the reader that everyone uses this shoe, from all nations. The company uses flags of different nations to show the seriousness of this event and the extent of their base. Adidas wants consumers to believe that there is no nation or person they cannot reach, and that even the best of the best want to use their sportswear. The word usage in the article attempts to convince the viewer that if one would simply take the time to look at the athletes, a whole new world would open up to them, showing them that Adidas is the most used shoe at the Olympics . The language used in this article is very important to understanding the objective. Diction is used very carefully, trying to ensure that the company is conveying the right message to its consumers and viewers. Adidas wants to impress and persuade in this article that it is number one, and if viewers looked at the games more closely, this would be very obvious to them. The connotations suggest that they are present all over the world, while the denotation shows that they always try to individualize the product by making it accessible to anyone who wants to buy it. How does this advertisement add appeal to the brand, the Olympic context of the article shows the immensity of the company, being present at the largest sporting arena in the world. Adidas is primarily a sportswear company, showing its customers that they are sought after at the highest level piques the interest of its consumers. This ad appeals to logic. Adidas shows that they are big dogs in this tough world of sportswear. There are many big brands in this space, but it is Adidas that is capitalizing on the scale of the event and showing how its strengths and where they reign supreme. Capitalizing on events is what makes products known, Adidas is not afraid..