The hospitality industry plays a vital role in the Thai economy, accounting for 6-7% of the country's gross domestic product (GDP). In the past, many hotels focused entirely on serving high-end customers. However, people are becoming more price sensitive, and with high competition and the red ocean of five or four star hotels, many hotels are having to adapt their strategies and portfolios as they enter to capture the low-income market segment. Moreover, to survive in an intense competitive environment, three main factors are essential for the hotel industry to sustain its business in the long term. Say no to plagiarism. Get a tailor-made essay on “Why Violent Video Games Should Not Be Banned”? Get an Original Essay The main key factor for success in the hospitality industry is service. Currently, in the hospitality and logging industry, business success can be evidenced by a noticeable increase in repeat customers and even comment card scores can be tangible proof of this. Customers would be recognized and would respond very favorably to the improved service. However, service can make the difference. Some customers would like to pay high prices in exchange for better services. Providing superior service from efficient and hospitable staff can be a major factor in a customer's decision to return to you rather than try one of your competitors. A reputation for superior service can also become an important part of your establishment's unique image and identity. Another key success factor is location. Businesses with a good and suitable location could easily benefit from their location. In the hospitality industry, most successful businesses are in locations where many people enter and exit every day. If we focus on the hotel segment, businesses can benefit from location such as places close to shopping malls, business centers and pedestrian streets. In these types of locations, people trade or carry out other transactions throughout the day so that businesses can sell their products and services. However; A good and suitable location can lead to high rental costs, it is a great opportunity for venue owners to run businesses. Nowadays, technological advancements enable the hospitality industry to exploit the benefits of the popularity of the online market, the following strategies are recommended: Build brand awareness using social media pages – CHR can easily expand its brand awareness globally by hosting its own Twitter, Instagram and Facebook accounts. This strategy will not only provide more platforms for CHR to promote itself and its properties, but will also expand its social media presence, which will likely help the brand attract more attention, especially among younger generations of customers. Plus, guests will feel even more connected to the brand by enjoying this new insider look. Thanks to social media, CHR will be able to retain its subscribers and encourage customers to stay in hotels. Luxury and business travelers most likely to book travel on a mobile device - In 2014, 156 million consumers interacted with digital travel content. last year, an increase of 11.