2.1 Shopping Becomes More ConvenientOne of the biggest benefits of online shopping for consumers is the convenience of being able to shop anywhere and at any time. Online stores are easily accessible from any device that can connect to the Internet. With online shopping, it is entirely possible to shop in the early hours of the morning, while staying in bed, as online stores almost never close. All an individual needs to do is log in to a particular website, add the items they wish to purchase into their shopping cart, and proceed to checkout to pay for the said item. They don't even need to leave the comfort of their homes (ICT, nd). According to a survey by Rivate Label Buyer (Consumer Attitudes Towards Online Shopping, 2013), around 80% of consumers opt for online shopping because they do not need to go through traffic jams and find a parking space at the mall and an additional 70% of consumers shop online because they don't need to wander around the store to look for something or prepare to go to the store. The simplicity of this shopping method is the main factor in attracting online shoppers. According to Boswell, W. (nd) for mothers of young children, homebound people and during periods of bad weather, online shopping is the solution. Another advantage of online shopping is that it saves time and energy. buying items in the mall, we had to go from one store to another to look for a specific item, which sometimes we don't end up finding. This usually puts us in a chain of moving from one place to another, which is usually very tiring and time consuming. However, with online shopping, all this wasted energy and time can be subtracted; since we wouldn't have to wait for opening hours, we would face insistent knocks...... middle of paper ......rks? How it works. Retrieved from http://money.howstuffworks.com/identity-theft4.htmPahnila, S. and Warsta, J. (2010) Online shopping viewed from a habit and value perspective. Behavior and Information Technology, Vol. 29 (No. 6). 621-632QFIANANCE. (2009) Defining online shopping. Retrieved from http://www.qfinance.com/dictionary/online-shoppingRouse, M. (2006) Portfolio Definition. Whatis.com. Retrieved from http://whatis.techtarget.com/definition/walletTNN. (2006) What is online shopping? Economic times. Retrieved from http://articles.nomictimes.indiatimes.com/2006-12-25/news/27439230_1_online-shopping-online-presence-online-purchaseZappalà, Salvatore Gray, Colin (2006) Impact of e-commerce on consumers. Impact of e-commerce on consumers and small businesses (pp 194-260). Retrieved from http://site.ebrary.com/lib/sunway/docDetail.action?docID=10211163