As a Marketing Manager at Gerlach Publishing, which exclusively publishes textbooks for Colorado public schools, you are responsible for researching and monitoring the company's macroenvironment and proposing necessary changes in the marketing strategy. Key decisions you must make include: what changes in the macroenvironment are important to Gerlach's marketing efforts, what the likely effects of these changes are, and how Gerlach should respond to these changes.BackgroundGerlach produces science textbooks, social studies, mathematics and language arts. from first to twelfth grade. In the past, your company's macroenvironment was quite stable. However, the information you have received from your research team shows that this is starting to change. The first three reports deal with long-term changes in the macroenvironment. Review the reports before deciding what next steps to recommend to your supervisor, the Vice President of Marketing.BackgroundHistorically, the number of school-aged children in Colorado has increased at a gradual rate each year. However, recent trends indicate that the population as a whole is aging and the number of school-age children has begun to decline. Trends suggest it will continue to decline over the next decade. Additionally, the number of non-English speaking students is expected to triple over the same period, to approximately 13% of the total student population. Demographic Report Gerlach currently purchases paper from a local supplier to print its textbooks. Deforestation has now led to a shortage of trees available for logging. Additionally, remaining forests are subject to increasingly protective legislation, meaning even fewer trees can be cut down. Additional legislation has recently been...... middle of paper ......activist groups have launched a lobbying campaign warning against adopting any new educational theory too early. The slogan: “Remember the new mathematics. "Hands-on science is no good", the campaign was successful. The public opposed the idea of ​​"hands-on" science and the school board only implemented it as a pilot project in some schools make a profit and you are promoted Other short-term changes You made a wise decision in deciding that political changes would have the greatest effect on Gerlach's business. From the choices above, choose the best responses to these changes.FeedbackYou scored 95%.If you want to improve your skills while improving your score, read your textbook and review your course material before attempting this simulation again...