As we move into the future, more and more of our devices are equipped with screens, but in reality, the LCD, Plasma and OLED screens that we traditionally use do not differ that much . They all consume too much power, reducing the battery life of our devices and are not very visible in direct sunlight. The E-Ink alternative has incredible battery life that can last for weeks and can be easily read in direct sunlight, but has a very slow refresh rate, unsuitable for video, and does not display colors. Pixel Qi, pronounced Chee, is what many believe to be the future of display screens. It's the marriage of these two types of technology, so with just the press of a button you can switch between E-Ink and a traditional LCD screen. This technology uses a type of E-Ink and has a color LCD screen behind it which essentially displays the LCD screen. colors. When you're in the sun, you can turn off the backlight and you're left with a black and white screen that's easily readable in direct light. The Pixel Qi has a thin strip of reflective material behind the E-Ink, so when it's off it appears silver and reflective instead of a dark black like most LCDs. The reflective material is what makes everything work, it lets color through but not sunlight, allowing you to easily see everything when the backlight is off. Pixel Qi is already about to start offering its displays to any computer manufacturer that wants them. Currently they only offer ten inch screens and one of the first uses of their screens will be in a tablet called Notion Ink which some say will be a competitor to the iPad. The Notion Ink will last up to 48 hours of standby time on its built-in rechargeable Li-Ion battery, 8 hours of HD video playback, and 16 hours of internet browsing via WiFi. Figures which are certainly the best of the iPads and which will ...... middle of paper ...... Qi screens are, there are some drawbacks. The displays can't match the deep, rich colors and sharpness of traditional LCD displays and the battery life can't compete with the duration of E-Ink. Many think these things can be fixed over time, but Pixel Qi won't take over every screen because some technologies don't benefit from it, like TVs and desktops. ConclusionPixel Qi is by no means the LCD revolution, but rather the evolution. The biggest strength of Pixel Qi is that it is easy to convert traditional manufacturing methods so that they can implement all the benefits of Pixel Qi displays, such as excellent direct visibility in direct sunlight, improved lifespan of battery and a color screen capable of video. , B. (January 11, 2010). Optimism takes over at the consumer electronics show. New York Times, B..8.