Table of contentsS.WOT analysis for Dunkin' DonutsIntroductionStrengthsWeaknessesOpportunitiesThreatsConclusionS.WOT analysis for Dunkin' DonutsIntroductionThe SWOT analysis I chose concerns the famous Dunkin' Donuts, beverage precursor and baked goods market. I thought it would be interesting to see how the world's largest coffee and baked goods chain stacks up against the competition. I also thought it would be interesting to gain some insight into the business psychology of Dunkin' Donuts compared to other popular donut/coffee chains like Krispy Kremes and Starbucks. Especially since Krispy Kremes is more known for its donuts than Starbucks, which is purely a coffee product in addition to the few pastries they offer to customers. Dunkin' Donuts' target market is students and/or teenagers aged 15-18. And young adults aged 18 to 45. The founder's mission statement is: Say no to plagiarism. Get a tailor-made essay on “Why Violent Video Games Should Not Be Banned”? Get an original essay “Prepare and serve the freshest, most delicious coffee and donuts quickly and courteously in modern, well-merchandised stores. » " Donuts are usually located within walking distance of schools and business centers. Price: The cost of coffee/drinks/donuts/pastries is cheaper and more reasonable than its two main competitors (Krispy Kremes and Starbucks). Customer Service: Fast, friendly and has a "Mom's & Pop's feeling when you walk in the door. Franchisee Owned and Operated: 100% of Dunkin' Donuts' more than 10,000 stores are franchised. Competitive Value System: They have a twelve-point set of values: honesty, transparency, humility, integrity. , respect, fairness, accountability, leadership, innovation, execution, social management and funWeaknesses All Dunkin' Donuts stores are franchised, meaning each store will have a different mission statement and different business values. In franchises, there is little room for creativity since everything is regulated by the franchisee. Poor selection of coffees and drinks. Lack of innovation when it comes to customer-facing products. Little to no discounts or coupons. No e-commerce. No orders placed online or via kiosk. Donuts and pastries tend not to taste fresh. Employee pay is not competitive. Often the cleanliness of stores is poor. Their original glazed donuts are inferior to Krispy Kreme's original glazed donuts. Opportunities Dunkin' Donuts can transition from a franchise to a corporation. By doing so, they would benefit twice. The business philosophy and core values ​​would be consistent across the majority of Dunkin' Donut stores. And a business would open up more possibilities for creativity since it would not be regulated by strict laws on the part of the franchisee. Would offer a more competitive menu and train employees to make these new drinks. For example, you can order a Frappuccino at Starbucks with 10-12 modifications (i.e. soy milk, almond milk, coconut milk, flavor boosters, espresso, etc.). Dunkin' Donuts can also offer more than just coffee drinks like tea and smoothies. . Dunkin' Donuts may launch a rewards program in which customers can purchase products once they have accumulated a certain number of points, like Starbucks. They may also post online coupons offering a dozen or half a dozen.