Close your eyes, now think of the word Men and Fit. What do you see? A man showing off his bulging muscles, flaunting his six pack on the beach. Or maybe you see a guy in the weight room putting on 500 pounds in the gym and impressing the people around him. When society classifies these three words, men, fitness and health, most people consider specific guidelines and requirements to be considered "fit", but most of these people often seem to be mistaken about what constitutes exactly good physical shape. Say no to plagiarism. Get a tailor-made essay on “Why Violent Video Games Should Not Be Banned”? Get the original essayMen's Health's Magazine, is one of the most popular magazines in the men's lifestyle magazine industry, it has some similarities with other magazines regarding with the representation of men, which has some peculiarities which make it unique and worthy of being an object of investigation. It depicts different views of masculinity, with the focal point being merosexuality, while other advertisements for men are different and have distinct perspectives. One of the main reasons why men's health products are so popular is that they seem to offer endless possibilities for modern men who may seem to be questioning their identity. These characteristics connect each man to all social media and social discourses in terms of intertextuality “to express masculine identity in American culture.” Although it has never been this way, the social construction of these two identities and the marketing of the last century have provided new ways to attract male attention. As we all know, magazines, advertisements and social media play an important role in shaping a new role and concept of masculinity while targeting men with new methods. As we pick up and read Men's Health and flip through the pages, the main characteristics and images of men, identifying with models and expressing themselves as masculine. The images you find in the pages of Men's Health offer an idealized and homogeneous portrait of men, who fit into beauty standards. Men's health is a narcissistic culture that reinforces bodily anxieties. Men Health magazines provide their consumers with explanations, exercises and instructions to follow in order to meet their own needs to achieve the results they desire, to become faster, better, stronger and fitter, and also to embody the characteristics presented on the site. models and in which they will always promote. Some studies have focused on the construction of images of masculinity. As masculinity often shows the feminine side of men who practice and move away from the traditional masculine image. Metrosexuality is often used in men's magazines because it refers to men being conscious of their physical appearance and dedicated in purchasing products. Metrosexuality was first introduced by Mark Simpson in "Here Come the Mirror Men", he describes him as a young man who lives and works in urban spaces and has a high income. While physical appearance turns out to be a socially important characteristic and it is thus expressed in the rest of the discourse on social networks. As the products suggest in the advertisements, they become the perfect visual of a healthy body, in order to show an external and specific identity body image. Stevenson, Jackson and Brooks emphasize the,.