Attitude strength can be built through experience with a product or service. Consumer awareness and associations lead to perceived quality and brand loyalty (Keller, 1993). The goal of brand management is to establish a strong brand in the relevant industry. To better understand the role brand management plays in the overall management system, it is essential to know the relationship between brand management and business success. This article therefore pursues four objectives related to the relationship between brand management and business success across two large companies, LVMH and L'Oréal. The objectives are as follows:1. The context and definition of brand management.2. Successful brands towards brand management of their company in large companies (LVMH and L'Oréal).3. How these brands succeed through brand management and strategic approach in large companies (LVMH and L'Oréal).4. Brand management plays a major role in the development of a business, and there is a positive relationship between brand management and business success. This article aims to use the literature review as a methodology to frame the operation of brand management, combine the objectives that this article has defined, then critically analyze the result and discuss