Viral MarketingViral marketing is a form of word of mouth marketing that aims to cause exponential spread of a message and campaigns work when a message spreads from exponentially and results in a desired outcome for a brand (Stokes, R., 2010). Viral marketing uses the Internet to disclose and distribute the company's products or services. It leverages the electronic connectivity of individuals to ensure that marketing messages are transmitted from one person to another (Stokes, R., 2010). There are two types of viral marketing. Organic viral campaigns spread without any input from the company wishing to advertise. The message or product/service sold by the marketer is spread virally without any intention on the part of the marketer (Stokes, R., 2010). In organic viral marketing, no planning has been done on how to spread the products or services and those exhibiting the products or services have chosen to simply spread them by word of mouth over the Internet. Amplified viral marketing, on the other hand, has been strategically planned, has defined objectives for the brand being marketed, and generally has a distinct method of delivering the message (which can be tracked and quantified by the marketer) (Stokes, R. , 2010). ). To go viral, sellers or service providers need to define the campaign objectives. Sellers or service providers must decide whether the business wants to build brand awareness, drive traffic, or ensure that customers take advantage of the products or services. Second, the company must plan the message it wants to convey. The message must be unique and easily perceptible to consumers. Third, the message you want to convey must be conveyed effectively to others. The company must offer incentives for sharing. The biggest ince...... middle of paper ......Of-your-competitors?&id=705221Stokes, R. (2010). E-Marketing: The essential guide to online marketing. Irvington, New York: Flat World KnowledgeEley, B. and Tilley, S. (2009). Online marketing in reverse. Melbourne, Australia: SitePointGrindstaff, TL (July 13, 2011). The importance of multimedia for social media. Retrieved from http://www.bluevolcanomedia.com/2011/07/13/the-importance-of-multimedia-to-social-media/Young, L. (February 25, 2013). 7 benefits of Facebook for businesses. On www.exploreB2B.com. Retrieved from https://exploreb2b.com/articles/7-benefits-of-facebook-for-business Ward, B. (August 13, 2010). 10 Little-Known Facts About Facebook Users in Houston. Retrieved from http://allfacebook.com/houston-facebook_b16798acebook-for-businessVloggingQueen. (December 13, 2012). YouTube for business. Retrieved from http://simplevloggingtips.com/youtube-for-business/