Individual Description - Section 1Michael Jordan is unquestionably the greatest National Basketball Association (NBA) player of all time and the most effectively marketed athlete of his generation. His career is peppered with accolades, including: six championship rings, five Most Valuable Player (MVP) awards, ten All-NBA First Team awards, fourteen All-Star awards, three All-star MVP awards, the one of the fifty greatest players in NBA history. as well as two Olympic gold medals to name a few (NBA, 2014). However, despite all the biographies and press articles relating to Michael Jordan, one wonders: Do we know Michael Jordan? In The Jordan Rules, Smith stated that Michael Jordan is a creation of the media and the Bulls marketing machine (Smith, 1993). This is the aura that surrounds Michael Jordan; one where a holographic media representation is provided by a clever marketing team and a cunning Jordan himself. Who is Michael Jordan? Michael Jeffrey Jordan grew up in the suburbs of Wilmington, North Carolina. (To paint a picture of Wilmington, the television series Dawson's Creek was filmed on location in Wilmington, along the idyllic Cape Fear River.) Michael is the fourth of five children raised by James and Deloris Jordan. Siblings James, Larry and Delois are older than Michael, who is closely followed by his sister Roslyn (Joseph, 1997; Jordan and Lewis, 1996). The Jordans worked hard to give their children the life they had and taught them the value of hard work and dedication. Porter's (2007) reports highlighted two suspensions from school, once for responding to a racial slur on a school bus, and another for responding to a racial slur on a school bus. second, for leaving school to buy candy. Both suspensions were handled effectively by Mr. and Mrs. Jordan (Jordan & L...... middle of paper ...... justified. Jordan has, however, had to deal with a number of losses since his retirement. Speculation suggests that gambling, womanizing and arrogance cost him his first marriage and led to a heavy divorce At 50, Michael Jordan has not lost the legendary competitiveness that defined him as a player. .head-to-head games and spending money on the golf course At this point, it is clear that his primal desire to beat people was not limited to the basketball court (Manfred, 2013). So here we are, Michael Jordan, with his Basketball Hall of Fame induction speech in 2009, left us in no doubt that he's angry at being old, angry at not being old. no longer able to play like before, angry at no longer being the winning competitor. What motivates him now are his bitter memories of past injuries and injustices..