The Internet has been able to create a profound influence on the lives of individuals. In this regard, the Internet has been able to exert a global influence on broad areas including shopping and communications as well as some other factors. It plays a crucial role in changing people's daily lives. Different types of tasks like communication, banking, and shopping that made our lives easier. With the advent of the Internet in people's daily lives, these tasks have become very simple and digitalized. Nowadays, all these activities can be done online, which is considered a better alternative than face-to-face communication. Daily tasks carried out through the Internet have been able to create drastic changes in people's lives. In addition, the various business areas, namely entertainment, investment, travel information, news and email, have contributed significantly to meeting the demands of the public and businesses. This technology was able to create global revolutions that enabled customers to provide an easy way to purchase online. As the Internet provides massive access to customers, it helps in satisfying their general purchasing needs. It even allows users to provide feedback on products and services provided to them through internet purchases. When it comes to providing information relating to products and services, purchasing and communication, the role of the Internet can be studied in depth (CS&E Dept, 2001). Information Technology (IT) can be considered as one of the booming technologies. sectors, which contribute to overall business growth...... middle of paper ...... generally like the e-marketing trend because of its variations in service options (Gallegos & Senft, 2010). However, a traditional consumer may not like the idea of ​​purchasing products through online companies. He or she would like to have the option of purchasing products from the market in person rather than purchasing those products online. These types of consumers believe that visiting the market and examining the products personally is a much better option than picking up the products and ordering them online. Most of the time, products do not match the quality levels presented online. In such cases, consumers usually opt for the feedback mechanism which is implemented through e-commerce itself (Gallegos & Senft, 2010). Besides the impact of the Internet on necessary communications and purchases, it also affects educational strategy and students' lives..