Nowadays, even though controversial advertising is criticized, the fashion industry continues to use this technique. So, who is inseparable from advertising? Where are there advertisements? Advertising is closely integrated with business because companies will be unable to attract public attention if advertising is not dramatic enough. This is why companies have chosen to use provocation in their advertisements. On the one hand, these advertisements risk being banned, but since their products tend to sell well thanks to these advertisements, their brand awareness also increases. We therefore see that even though GUCCI, Calvin Klein and Dolce & Gabbana are known for their elegance, they have chosen to incorporate sex and violence in their advertisements, whether explicit or implicit. Say no to plagiarism. Get a tailor-made essay on “Why Violent Video Games Should Not Be Banned”? Get an original essay Moreover, the number of sexual advertisements is not only increasing, but also becoming bolder. Content is becoming more and more “uninhibited”, which also reflects today's popular culture. As one fashion observer pointed out, no matter what web page one looks at today, many sensational headlines appear and people look at too many things. So businesses need something extra to grab people's attention. Through the examples provided, we know that the word “sexy” has always been used in the fashion industry. From Calvin Klein in the early 90s to American Apparel, a famous British designer who died in 2010, many fashion designers have added a sexual color to their advertisements. Calvin Klein, the founder and famous American designer of Calvin Klein, said that he constantly tried to represent purity, sexiness and elegance, as well as remaining consistent in his style and true to his dream. However, even though the controversial ad is "a success", it still faces criticism. For example, GUCCI aired an advertisement in 2003 in which the GUCCI logo was shaved over the pubic hair of a female model. The ad was very controversial at the time and was not approved by the public, even in the West. People wonder if there are ethics when it comes to sexual advertising. The most difficult part of such advertising is finding the right balance between the marketing objective, moral thresholds and legal restrictions. There's nothing wrong with marketers using nature as a selling point. Advertising itself is an art. The image used may be teasing, but not pornographic; can be exposed, but not vulgar. It is important to remember that marketing is, by definition, an exchange. As soon as young people purchase an item with cash, they demonstrate that this item presents an incentive equivalent to or greater than the price they paid. Although some argue that it is unfair to promote adolescents, business analytics indicate that they are an enthusiastic and dynamic member of the target population and have considerable value. In my opinion, the advertising industry should stir up a little controversy so that our lives can be richer and more colorful. However, care must be taken to ensure that this does not have a harmful effect on adolescents. Additionally, that doesn't mean there's no reason to worry. Teenagers and the younger demographic are being targeted, and companies are getting inventive in reaching them. By using advertising sites in addition to in-store displays, packaging and online pictorial messages, the new influx of use of provocation or.