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Essay / Customer Satisfaction on CD R King Products in Davao City but it is also important for the customer. The study aims to provide informative feedback from the customer regarding their awareness of the purchase and use of CD R King products. CD R King Employees – Research provides partial satisfaction to CD R King employees because the company can collect research data. this would help them understand consumer behavior and satisfaction through their survey feedback. This would be guided to them so that the company would have an idea and apply some adjustments to what the customer suggests. Future Researcher – This would be a better help for students in their research similar to this. The study gives comprehensive and detailed thoughts which ensure the guide and references to continue in their research. Definition of Terms In this study, words or terms are used as important key words. In order to have a clearer understanding of these keywords, each term is defined as: Quality. A group of characteristics of a salable good that determines its attractiveness and that can be controlled by a manufacturer to meet certain basic requirements. Most companies that produce goods for sale have a quality or product assurance department that monitors the acceptability of outgoing products to the consumer. No matter what type of product you sell, the price you charge your customers will have a direct effect on the success of your business. Satisfaction... is a person's feeling of pleasure or disappointment...... middle of paper. .....Indicators Education level f p-value F cure Decision on HoPACKAGING College 4.12 1.19 0.79 2.39 acceptOverallQUALITYCollege 4.08 0.37 0.83 2.39 acceptOverallPRICE College 4.32 2, 20 0.07 2.39 acceptOverallThe T-test was used to determine if there was a significant difference in customer satisfaction on CD R King products when respondents were grouped based on their education level. Customer satisfaction indicators on CD R King products measured to determine if there was a significant difference in terms of packaging, t-test of 1.19 shows that there was no significant difference. In terms of quality, the t-test value of 0.37 shows that there is no significant difference. Furthermore, in terms of price, the t-test of 2.20 shows that there is no significant difference..
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