In an effort to increase efficiency, Apple has tried to reduce resources and increase production and has succeeded to some extent by producing its products in China, where the land is located. , labor and raw materials are cheaper than in the United States. This action had its impact because we all think that products made in China are not of good quality, this is true to some extent, but not the whole truth, the real truth is that in China you can find all the quality you want from cheapest to best quality, it depends on what a company wants to produce and it depends on the customer what quality you want, China is able to produce all the qualities customers demand, quality inferior to superior quality. At Apple they know this and it is stated on every iPhone and iPad on the back of the device, along with other information "Designed by Apple in California and assembled in China" to assure its customers that the products are verified by Apple. in order to meet the standards that Apple promises to its customers.Increase the quality.Since 2003 I have owned 3 computers and I don't remember how many cell phones I have had until now. All my previous computers ran Windows OS, I tried Windows 98, Windows XP and the latest Windows 7, but none of those systems compare to the IMac and its Lion x OS, my first impression when I bought it was "Wow, I feel like I bought an F16 military plane", not to mention my iPhone, the best cell phone ever, with its apps it makes cell phone an important part of your life. Another proof is that a few days ago in the Apple Store, downloaded applications reached the number of 25 billion, this shows that Apple products are u...... middle of paper ..... . Apple, April 22, 12 [Online], available; http://www.apple.com/jobs/us/ [May 5 and 12] Steve Tobak. March 2, 2011. 10 Ways to Think Differently - Inside Apple's Cult Culture [Online], available: http://www.cbsnews.com/8301-505125_162-28246899/10-ways-to-think-different- - -inside-apples-cult-like-culture/?tag=bnetdomain/ [April 21, 2012]. Mir Javed Rahman, February 25, 2012. Apple's legal battle in China extends to the United States. [Online], available: http://www.thenews.com.pk/article-36915-Apples-China-legal-battle-spreads-to-US/TodaysPrint.aspx [April 15, 2012] Paul Armstrong, February 6 2012. Questions and answers: Apple's Chinese supplier in the Spotlight[Online], available: http://edition.cnn.com/2012/02/06/world/asia/china-foxconn-explainer/index. html?iref=allsearch [April 18, 2012]Psais, May 1, 2012. [Online]. Available: http://www.theofficialboard.com/org-chart/apple [May 5 2012]