Chocolate traveled from Mesoamerica to Spain, then to other European countries, including England. Shortly after this sweet treat was tasted in London, it crossed the Atlantic to the North American colonies. It is possible to have gone there directly from Jamaica after the island was seized by Spain. However, the more authentic explanation is that senior colonial officials carried it with them when assigned to their administrative posts in Virginia and Massachusetts. Throughout the colonial era, many trade and wage transactions were conducted with cocoa beans. For example: a good hen is worth 100 whole cocoa beans, a turkey rooster is worth 200 cocoa beans, each hare is worth 100 cocoa beans and a turkey egg is worth 3 cocoa beans. Exchange rate between cocoa and gold and silver coins of the Spanish crown, but the amounts fluctuated depending on the availability of cocoa and changes in the value of the metallic currency. When cocoa became available in Spain, it was modified with cinnamon and other spices; sugar was used to sweeten the mixture. Somehow, they managed to keep their drink invention among them for almost 100 years before it escaped to Europe. Sweet chocolate has become a real craze on the continent. In a 1779 letter, a viceroy noted: “In this country [New Spain], cocoa is the principal food not only for the well-off as in other countries, but also for the poor. » It seems that the Spanish were content to share this tasty chocolate with everyone, rather than in other parts of Europe. In the 17th and 18th centuries, chocolate was sold in solid form and packaged in bars. It was also consumed in liquid form, dissolved in hot milk or water, wine was also... middle of paper ......terized as the "Henry Ford of chocolatiers". With the help of his aunt, he started his own confectionery business in Philadelphia in 1876, when he was only 19 years old. He mainly produced caramel confections, which he eventually sold for a million dollars after a trip to the chocolate centers of Europe. With this money, Hershey purchased a farm in Derry Township, Pennsylvania, and built his chocolate factory. It became the nucleus of “Hershey, Chocolate Town.” Chocolate companies have moved from minimal production to mass manufacturing. Thus, it is about targeting different market segments which were not possible to reach due to the high cost of the good. The market was able to evolve thanks to the industrialization process which included several innovations, such as the van Houten process, which allowed a wide production and distribution of chocolate which spread throughout the world..