Pisano, P., Pironti, M. and Rieple, A. (2015) define trends as “…a combination of social, technological, psychological and economic characteristics” . Business customers, employees and suppliers to create or customize products or services that reflect market developments. These trends can be divided into 2 categories: socio-economic trends and technological trends. Socio-economic trends. Socio-economic trends include, but are not limited to, crowdsourcing and the sharing economy. Crowdsourcing involves the collection of ideas during social events such as fundraisers, rallies, for the purpose of change or innovation. Pisano, P., Pironti, M. and Rieple, A. (2015) believe that companies target unorganized environments for crowdsourcing. In the medical field, conferences are often held where new ideas, technologies and strategies are shared among colleagues. These lectures range from $200.00 to $2,000.00 depending on the complexity of the topic. - The sharing economy is the ability to share information, data and services around the world. This sharing of information must be accessible to everyone. This sharing of information increases companies' visibility of their goods and services. This visibility increases the value of the company as well as