Relationship marketing focuses on creating and maintaining customer relationships (Shani and Chalasani, 1992, p. 34). Berry (1995, p. 237) defends the importance of customer protection and the costs of replacing old customers with new ones. (. 1992, p 34) defines Chalasani Shani and relationship marketing formally: "[...]an integrated approach to identifying, maintaining and building a network with individual consumers and continually strengthening the network for the benefit of the mutual effort on both sides. sides, through interactive, individualized and value-added contacts for a long time. “Three factors that have been examined as drivers and prerequisites for relationship building are trust, commitment, and satisfaction (Morgan and Hunt, 1994; Hawkins and Vel, 2013; Palmatier). et al., 2007; Béjou et al, 1998). Morgan and Hunt (1994, p. 24) argue that parties place more value on a relationship that involves trust. commitment in the relationship, it is desirable that the customer makes efforts to maintain it. A third factor which can be added to these factors is satisfaction. , 1998, p. 170) of relationship marketing.