Singapore AirlinesIntroductionIn fact, in today's wealthier society, where people are better able to appreciate the good things in life, they are more often than not willing to pay more for better quality service. . They don't compromise quality for money. There is no doubt that SIA charges a little more than other companies; In hindsight, one might think that customers would not patronize SIA due to the relatively higher cost, but this is not the case. In the first half of this year, Singapore welcomed more than 4.9 million visitors. This results in more people traveling with SIA. SIA believes in investing in its software and hardware, people and capital (like an entertainment system and better planes). Additionally, SIA has built a strong brand over the past 60 years in services that other competitors cannot compete with. Brand image and reputation cannot be built overnight. It is through years of experience and hard work that SIA is today an internationally respected brand, winning international awards for 7 consecutive years. Customers trust them for their services! So explain why people choose SIA among many other airlines. Supporting Evidence SIA In-Flight Entertainment System offers comfortable seats, such as wider seats with automatically adjustable functions. There are several sleeping positions, such as lying flat. This allows the customer to sit and sleep comfortably throughout the journey. It also offers a wide range of entertainment options. These entertainment systems feature a large screen allowing passengers to watch TV programs such as comedies and sports. Thanks to this, it allows the customer to enjoy a huge section of TV programs during long-haul trips. SIA simply has a lot to offer. Technology Technology makes administrative procedures easier. It allows the guest to check-in in different ways, such as internet, downtown check-in, phone and fax check-in or even SMS check-in. This avoids having to personally arrive at the airport 2 hours before the flight just to check in. . It also allows customers to print their boarding passes, bringing even more convenience to them. This simple way saves time and makes traveling stress-free.Revenue Model (20 points)The revenue model adopted by SIA is the Sales Revenue Model. SIA generated revenue by providing services to the customer. A simple economic law states that: Profit = Revenue – Cost According to the above formula, to obtain higher profit, revenue should be maximized or costs, whether fixed or variable, minimized or both..