Advertising and contemporary pop culture are infused with an overabundance of messages about domination and sexuality. An advertisement is a form of communication that delivers a particular message in a particular product that appeals to the needs or wants of a consumer. The Couture by Juicy Couture perfume advertisement in Marie Claire magazine is an ideal example of a definitive creation of domination in a luxurious world of beauty. Juicy Couture uses a range of techniques to attract its target audience by offering advertising that uses sex appeal, bright colors and a visionary approach to pathos. These acts of persuasion initiate the feeling of sexuality between a man and a woman. The sex appeal of the Juicy Couture perfume advertisement immediately grabs the attention of any woman looking for a luscious scent. The depiction of a hairless, slender, tanned young man with feathery hair that obscures his eyes evokes a feeling of mystery. To the right of the male, there is a strikingly pale woman with bright red puckered lips in a position as if she is blowing a kiss to the mysterious man in the background. Her pale white skin is so flawless that it contrasts with her flowing black dress and silky glove. The woman's eye contact with the camera draws the viewer's attention, suggesting a fierce innocence in her eyes. The two individuals are the main focal point of the shot. The image of the woman with the perfume bottle is depicted with extreme clarity. In the layout of the man and woman, the advertisement suggests that the man's body is depicted as an object and that his bold appearance is just for show, ultimately an imitation of representation given that he practically blends into the background, where... ... middle of paper ......tion of another person. A luxurious world is one that is consistently supported in American society. Viewers are drawn to this ad by having the opportunity to illustrate timeless sex appeal. The Juicy Couture advertisement features in Marie Claire appeal to the viewer as a means of persuasion through the stylish sex appeal, bright colors and emotional effect. of his interpretations, or pathos. Juicy Couture projecting the image of a luxurious reality allows for effective advertising and a striking expression that is sure to leave a woman compelled to purchase the perfume. With advertising, the consumer automatically has a choice, although he or she is encouraged to follow the path leading to the particular product. Ultimately, the choice is left to the consumer to determine how reliable and satisfactory the advertising actually is...