Introduction: Red Bull is an energy drink created in 1987 by Dietrich Mateschitz. Red Bull is the most popular energy drink in the world. In 2012, more than 5 billion cans were sold worldwide. The company's slogan is "Red Bull gives you wings", which means it will give you energy. Red Bull makes itself known through different events it creates, such as “Red Bull crashed ice”, ownership of sports teams, etc. Red Bull is also very commonly advertised by different athletes who practice extreme sports such as heliskiing or BMX. Red Bull is a very popular product among young adults who practice different types of extreme sports. is announced on.OpportunitiesOutlet DiversificationRecently, Red Bull has used commerce as a new avenue to increase sales. In addition to this, Red Bull also uses vending machines to increase brand awareness. “Red Bull is also introducing vending machines, showing that it is committed to diversifying its distribution network and keeping up with industry trends.” Product line expansion Due to large marketing and promotion budgets which are necessary to introduce a new product of a new entrant into the market market, the probability of new competitors entering the market is very low. It is more likely that a new product, as an extension of an existing brand, will be more successful in the non-cola carbonate sector. By introducing a new product, Red Bull can use its strong brand awareness to promote its new product or, in other words, it can capitalize on its strong brand awareness among consumers. Geographic expansionRed Bull is widely distributed throughout the world. Their products... middle of paper ... we see them consuming Red Bull to increase their chances of doing better in a competition. Then there is “The Clubber” which entered the market a few years ago as a new category. Red Bull is consumed in clubs as a mixer for alcoholic drinks. It has recently become an extremely popular product in the clubbing world. Conclusion Overall, Red Bull is a great product that is clearly popular with a lot of people. It has touched people all over the world and its current growth seems to have no end. Although it is very popular, there are definitely some things that can be improved, such as the following: Could start developing more “healthier” energy drinks. • Obtain a wider range of energy drink products. • Reduce the quantity of ``bad ingredients'' • To move further into the field of non-carbonated drinks with their energy drink products.