They managed to open their viewer's eyes to a world where women no longer have to hesitate when they come out of the shadow of a man. Unfortunately, the Pantene ad was completely exclusionary in that it ineffectively provided the man's point of view. Consumers saw scenes that fueled the victimization role of women in society, but did not get the authentic perspective of a man, only associating the negative stereotypes formed against them. Throughout Nancy Dowd's article, “Toward a New Theory of Feminist Jurisprudence,” she argues that “men pay the price for privilege” (Dowd 58). In other words, they are held to society's standards to constitute the label of a "masculine" man. In society, masculinity is defined as a social construction of the male, a construction that is not simply obtained biologically. As a result, the socialization of manhood can only be achieved by making heavy sacrifices, possessing masculine attributes, and creating self-sufficient emotional barriers. Dowd illustrates the two important elements of masculinity which were "not becoming like a woman and not being gay", thus forcing all men to be in the same position in relation to each other (62) . In his article, Dowd made it clear that "it is certainly indefensible to ignore the downsides and