Comments made by those who chose reasonable were that the food is good quality, still affordable and easy to find; so the prices are worth it. Participants who feel that Debonair is too expensive said that the quality is not as good as other brands and therefore it is too expensive for what you get. One participant (out of six) was of the opinion that Debonair's popularity led it to inflate its prices, despite offering average quality pizzas. Four (out of six) Domino's customers thought the prices were reasonable and two said they were too expensive. For reasonable, the responses were about the good quality of the food, hence the argument that the price was worth it. Another participant noted that the pizza is priced in line with other brands and is therefore not considered unrealistic. The other two participants (of the six) thought Domino's was overpriced due to the fact that the food was not as good as the standards it described (or those of other brands), and therefore judged the product to be of poor quality compared to the price of the product.