As noted in this statement, marketing is often understood as getting people to buy things they don't need, don't want, and can't afford. allow. Marketing plays an important role in why people buy things, but it doesn't force people to buy a product. In fact, it is illegal for sellers to mislead people into purchasing a product or service. I will focus on advertising in marketing because the quantity advertised for a product in the media will attract an individual to make a purchase. What one person needs, another person does not have, but if one person needs a certain product they will buy it regardless of the advertised price or amount. It is unfair to say that marketing is entirely to blame; the individual's personality and purchasing habits contribute to the purchase of products that they do not need, do not want, and cannot afford. The choice of the purchased product depends on the buyer. Some people can control what they buy whether they have money or not, while others will not hesitate to buy the latest product on the market. People who buy products as soon as they hit the market are called innovators, and marketing doesn't really affect these customers as their buying habits control the purchase. In some cases, the way a product is marketed prevents people from buying it. For example, meals are advertised as “meals for one.” Some single people will not buy them on purpose because they don't want to be reminded that they are eating alone. This is just one example of how marketers are pushing sales away rather than winning them. David Jobber (2004) stated that sales promotions are customer or business incentives designed to stimulate purchasing. Sales promotions may include money, discounts or free gifts...... middle of paper ...... ways to increase sales of their products and all services, and they will do whatever it takes to get as many of the public to make the purchase. Works CitedPerreault, WD., McCarthy, E J., Parkinson, S., Stewart, K. (2000). Basic marketing. Berkshire, UK: McGraw-Hill. Jobber, D. (2004). Principles and Practice of Marketing, (4th ed.). Berkshire, UK: McGraw-Hill. Baines, P., Fill, C., Page, K. (2011). Marketing (2nd ed.). New York, USA: Oxford University Press. Shimp, T. (2003). Advertising, Promotion and Additional Aspects of Integrated Marketing Communications, (6th ed.). Ohio, United States: South Western. Keller, K., Kotler, P. (2012). Marketing Management, (14th ed.). Essex, United Kingdom. Prentice Hall. Armstrong, G., Kotler, P. (2013) Principles of Marketing, (15th ed.). Essex, United Kingdom. Apprentice room.