This creates a quick guide on the front of the package with the brand and label along with a brief description to describe the features of a particular product. Clear labeling on packaging is important for product marketing. Labeling must be clear, effective and support the brand identity. There are various legal standards that must be followed by Fitbit when labeling products. Fitbit makes sure to inform its consumers that Fitbits should not replace medical devices and that the information provided by its products has no medical value, as well as to use common sense when using Fitbit products ( Terms of Use, 2015). This labeling is important because without informing its users of these terms, Fitbit could be held responsible for any health risks that users experience while relying on Fitbit products. ServicesSupport