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  • Essay / Advertising In Advertising - 1090

    In the face of competition, many companies start selling to other companies in order to be able to prove the other and even conquer their markets. This can be malicious and most of the time companies sue each other. According to McAllister, some companies have a history of insinuating unconfirmed information about other companies, or even indirectly attracting other companies, which fuels court wars. This has a substantial effect on the market, especially if the product is in high demand and attracts a lot of customer attention (McAllister, 1996). One of the most revered examples of corporate power struggles is that of Coca-Cola and Pepsi, in which accusations hovered over advertisements in the 1980s against each other's products. Many understood that this was not fair, accusations of bad practices multiplied, causing societal divisions around support for