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Essay / Study regarding acceptance of online branding...
PROBLEM STATEMENTTo measure the acceptance of online branding techniques among Indian customers. If Indian customers have accepted online branding techniques, the factors that affect customer acceptance are also studied. OBJECTIVES OF THE STUDYMain objective: • To understand whether online branding is an effective marketing tool, that is, whether Indian consumers prefer and accept the concept. of the brand online.Secondary objectives:• Understand the important factors that affect consumers' preference for brands online• Conduct a study of the different branding methods available online.HYPOTHESIS1st hypothesisNull hypothesis (H0): Acceptance by the customer of the online brand is independent of the availability of information. Alternative hypothesis (H1): The acceptance by the customer of the online brand depends on the availability of information. 2nd hypothesis Null hypothesis (H0): Acceptance by the customer's online brand image is independent of the availability of purchasing optionsAlternative hypothesis (H1): Customer acceptance of the online brand image depends on the availability of purchasing optionsCollection and source of data: 1) Primary Data Collection Method 2) Secondary Data Collection Method Primary Data In this, the information is possessed with first-hand information, which is new and fresh. The tools I use for the primary data are as follows: QuestionnaireObservationSecondary dataInformation received using newspapers, magazines, financial reports or which is already present in the company.References used in management books.Information collected via the World Wide Web (www).Support and knowledge provided by the Faculty.ANALYSIS: Analysis of the questionnaire... middle of article......action when purchasing online.• The presence in the top search results was found to be a factor affecting customer acceptance of online branding.• When customers search for a product, they must use the right keywords for the search.LIMITATIONS OF THE STUDY • Since consumer preferences and tastes are subject to change, the study results may not be fully relevant in the future. period.• Some respondents may have given biased responses which may have an effect on the results of the study.• The online market is very dynamic, the factors affecting the market change over time. Thus, the factors considered important in this study may change. • Branding trends are changing at a very rapid pace and hence the analysis done might not have more importance after a certain period of time. • The data collected does not cover the entire population..