Table of ContentsOverview of Amazon's Market StructureAmazon's Dominance in the E-Commerce MarketOligopolistic Aspects of Amazon's Market StructureAnalysis of Amazon's Pricing StrategyConcerns antitrust and regulatoryConclusionReferences> Evans, DS (2018). The antitrust economics of two-sided markets. International competition policy. Khan, L. and Vahe, R. (2016). Market power and inequality: the antitrust counter-revolution and its discontents. Harvard Law Review. Picker, R. (2017). Antitrust, competition policy and inequality. The Antitrust Bulletin. Stucke, ME and Grunes, AP (2016). Big data and competition policy. Oxford University Press.Amazon, founded by Jeff Bezos in 1994, has grown from an online bookstore to a global e-commerce giant with diverse business segments including cloud computing, digital streaming and artificial intelligence. Analyzing market structure is essential to understanding the nature of competition in a particular industry. This essay aims to analyze Amazon's market structure, demonstrating its dominance as monopolistic competition mixed with aspects of oligopoly. Say no to plagiarism. Get a Custom Essay on “Why Violent Video Games Should Not Be Banned”?Get the original essayOverview of Amazon Market StructureAmazon operates within a market structure of monopolistic competition characterized by many sellers and buyers, product differentiation, non-price competition and relatively easy entry and exit. These attributes distinguish Amazon's position in the e-commerce industry. Amazon's Dominance in the E-Commerce Market Amazon's market share and revenue demonstrate its unprecedented dominance in the e-commerce landscape. The company has gained a competitive advantage through network effects, economies of scale and advanced technological infrastructure, which has impacted small online retailers and physical stores by displacing small businesses and presenting competitive challenges to traditional retailers. Oligopolistic Aspects of Amazon's Market Structure In addition to its monopolistic competitive status, Amazon exhibits the characteristics of an oligopoly. The e-commerce industry is dominated by a few key players, with Amazon holding a significant market share. The company's competition with large e-commerce companies such as Walmart and its strategic alliances illustrate the oligopolistic characteristics of the market. Analysis of Amazon's pricing strategy. Amazon's pricing tactics, including price flexibility, dynamic pricing, and price discrimination, influence consumer behavior and perception, emphasizing the company's market power and dominance in the industry. Antitrust and Regulatory Concerns Investigations into Amazon's market practices, criticisms and allegations have prompted regulators to address the company's market power and its potential negative implications on fair market competition of electronic commerce. : This is just a sample.Get a custom paper from our expert writers now.Get a custom essayConclusionThe market structure of Amazon exhibits characteristics of both monopolistic competition and oligopoly. The company's dominance, pricing strategies, and regulatory concerns highlight its significant impact on the e-commerce industry. Understanding Amazon's market structure is crucial to assessing its role in the landscape.