PoliticsPolitical factors determine the extent to which a government can influence the economy or a certain industry. An amendment covering all means of online marketing communications in media broadcasting has been made extending the regulatory framework that already covers online advertising to ensure that any media broadcasting unit operates with the public interest at its core. “It must remain absolutely independent of any political and commercial influence.” Therefore, it does not reflect any interest of advertisers and does not justify its actions to shareholders. However, political policies influence these broadcasters as the government controls the amount of license fee paid by households. In addition, there is pressure from the government, as broadcasting permission is never issued ad infinitum, which certainly leads to conflicts. The most recent media law – the 2008 Media Law – came into force on January 1, 2009. A major change from previous versions of the Media Law. According to the law, public broadcasters are now officially responsible for websites, digital channels and services offered via mobile platforms, as well as radio and television. The legal and policy framework governing the media is repressive and allows the government to exercise extensive control over almost all sectors of the media. The main policy reforms needed in the field of media broadcasting are: - Rules on licensing for print media and other constraints on the ability of print media to operate freely. ; The need to remove controls on Internet-based and related forms of communication and ensure that the Internet cannot be shut down for political purposes• The need to address government control over public media, both print than audiovisual, and to privatize the middle of paper ......als.• Approvals- New rules have been published requiring bloggers and other social media users to disclose any paid endorsements. EnvironmentalTo protect the environment, many media follow environmental awareness and the global emergency. With increasing awareness, more and more environmental features have been integrated. For example: BBC headquarters is supported by a rainwater harvesting system and water-saving toilets. Disposable cups are not permitted in the office. They have a centralized recycling point for waste. Many other features such as the use of energy-saving lighting or the use of fair trade products, to name a few, followed. As awareness increases, a sense of responsibility is felt to be environmentally conscious and provide fair and ethically correct services to communities respecting cultural diversity..