In Pakistan it can be seen that mobile phones are reaching increasing inclination due to the demand for innovative and growing trends towards ease of living. Mobile phone advertisements are circulating in the Pakistani business market with the help of significant budgetary investments. Nearby couples of mobile phone brands like Nokia, Samsung, Q Mobile and Voice, which operates in Pakistan. The growing mobile phone industry is expanding in Pakistan. Mobile phone advertisements are subject to various topics and methodologies. Leading organizations are currently finding that celebrity endorsement is a remarkable methodology. The use of celebrities in advertising is a common practice for grassroots organizations to support product image. The celebrity endorsement technique is useful for organizations because people idealize celebrities, who will also turn into a customer and then a consumer. Say no to plagiarism. Get a tailor-made essay on “Why Violent Video Games Should Not Be Banned”? Get an original essay Advertising mainly aims to pay attention to what is available by possible target to enable purchase. It has been realized over the last decade that the marketing environment has fundamentally improved and observed the presence of celebrities in advertising campaigns. Most commercials on television include a celebrity who shows the products or services how to use that product and in doing so influences the buyers and customers of those services or products. It's definitely worth showing why organizations are spending huge amounts on products due to the insolvency of celebrities to adopt. Product customers are largely affected by big names when they calculate that the product endorser has an original association with the product rather than just a financial or materialistic extra. To achieve a particular end goal of increasing the market share of the product, at present in Pakistani media the vast majority of famous products are endorsed by superstars who have given wonderful support as all of them have one intention to get a quick brand evaluation, inevitably a product purchase. and product preferences. As Friedman and Friedman (1979) stated, "A celebrity is a person who has achievements in areas other than that of the endorsed product class; these may be sports personalities, on-screen characters , performing artists, etc. for this, he or she is well recognized by the community. " As McCracken (1989) pointed out, a person was a celebrity who achieved a more remarkable reaction from significant sections of the general public and, in light of this, used this affirmation by participating in various promotions and by letting customers review the products. Celebrities can be a part of any media, such as gaming, movies, legislative issues, television, and business. According to the study of Miciak and Shanklin (1994), an animated character like Fed Flintstone and creatures can also be a celebrity. Celebrities are cultural icons who reflect the qualities and abstraction of a specific society. Furthermore, in these aspects, the images appeared in the promotion and their effect can move from one culture to another. Stafford, Spears, and Hsu (2003) explained a decent definition by referring to a celebrity endorser as “a renowned person who uses recognitionopen to prescribe or co-present an item as part of a promotion.” An individual who enjoys the admiration of society and uses this fame by appearing in advertisements on behalf of consumers is a celebrity, a definition explained by Seno and Lukas (2007). Celebrities are reputed symbols with extraordinary work in a particular field and the impression of the image helps the supporters to create trust among the product and enthusiasts of a particular celebrity. Additionally, superstars in today's very messy settings play a role in creating and appearing response-oriented as well as getting excellent review rates for communicated messages. Different organizations run by famous people hope that 'by using superstars, they will be able to occupy a unique and important position in the minds of buyers. Brands are favored by methodologies supported by big names to progress and be recognized. Advertisements involving celebrities are currently seen more as attracting one than non-superstar advertising. According to the study of Sola (2012), celebrity endorsement, a marketing tool, helps differentiate various brands and position them in the business sector. It is essential to have a match between the image of the endorser and that of the product. Additionally, the brands adopted convey the individuality of goods to gatherings of people. They realistically use whole ingredients in communication and convey the product message to the target market. A study showed that organizations that executed the advertising strategy by endorsing celebrities had more authenticity, brand care, and repaired the image of the merchandise. The main motive/intention of a celebrity endorsement is to attract the attention of the selective masses to a particular product. . A study by Miciak and Shanklin (1994) discussed the idea that the purpose of celebrity endorsement is to bring recognition through relatability that the masses feel. Numerous studies have highlighted the fact that celebrity-backed promotions have a higher level of offer, consideration, rating and potential purchase than advertisements without superstars. In a similar trend, Randhawa and Khan (2014) also observed that using a big name is one of the most effective strategies to convince the buyer and make them convey the right message in the degree of space and time required. . Celebrities used by sponsors to make their products. Branded items are compelling in light of how shoppers are inclined to use them for “common” unbranded items. Furthermore, in light of mental aspects, brands give buyers the art of making their choices and judgments. Influencing customer decisions is the path to productive branding; In other words, brands can influence buyers' decisions by combining them with information received and reviewed through the way buyers see things. The point of a buyer's purchasing behavior is controlled by a celebrity by propelling the adopted brand. Celebrity endorsements bring an expanded level of article evaluation. It was observed that brand awareness was due to the use of a celebrity as part of an advertisement. A lot of money has been set aside by global organizations in order to streamline their brand and business image with celebrity qualities, for example, attractiveness, dependability and affability. According to Erdogan (1999), the end goal is to strengthen the targeted differential favorable position for an organization's products or administrations. In the era.