Nowadays, wherever we go, in reality or virtually on the Internet, we find ourselves surrounded by marketing and advertisements. Sometimes it is annoying but there are times when these advertisements are very useful and give us the right message at the right time. In fact, this is one of the goals of marketing: to bring profits to us and, eventually, to bring profits to the producers. In this whole process, there is also a causal effect; Apparently, by being aware of what the market offers us, new needs may be created that we were not aware of. The question is: do advertisements always inform us well? If not, who is responsible? Talking about needs reminds us of what we actually need, but in theory there is a five-needs model, dominant in needs theories, known as Maslow's Hierarchy of Needs. However, there are other characteristics of needs that motivate individuals. Information needs are becoming a critical competitive advantage, and businesses are using advertising to share the information they have. The question is, does all this information...