Nintendo has been around for a long time. 125 years, to be exact. This report will explain how Nintendo has deeply ingrained itself in our culture by examining the moves they have made with their consoles, including successes and failures. Fusajiro Yamauchi was a skilled craftsman who made karuta, a card game. He often made hanafuda cards, flower cards that people often used in various games. (Interestingly, Nintendo still offers hanafuda cards today as a reward for a service called Club Nintendo.) Once it sold the cards to stores in Kyoto, they became extremely popular. He sold them under the name Nintendo Koppai. Generations later, Hiroshi Yamauchi and Gunpei Yokoi added a games division to Nintendo, after Yamauchi abandoned the koppai and began working on electronic toys. With the help of Masayuki Uemura, this evolved into creating laser gun games for arcades. They became popular with “laser shooting ranges,” as they were called. They also worked on Color-TV Game 6. Never heard of it? The history of Nintendo is very obscure before the creation of the NES, or Famicom in Japan. Based on Pong and Magnavox Odyssey, another gaming console, the games were supposed to be different ball games, but they couldn't make circles, so the balls were square with two rectangles and plastic overlays for different games. They couldn't make it themselves, so they had it made by Mitsubishi. Yamauchi had the idea of ​​creating a little game using calculators because they were becoming very popular, not to mention cheap. Similar inventions would later be known as pocket computers. Uemura created Game and Watch based on this idea. It practically bombed in America. They tried to market it as a toy, which made a lot of people not want to buy it. Inspired by Magnavox Od...... middle of paper ...... because Nintendo shaped many of our childhoods with its adorable characters, innovative systems, and kid-friendly content. They are home to some of our favorite franchises and have launched others. They saved the American video game market. Sure, there were some failures, but we still love the company to this day. Works Cited Cohen, DS “The Story of Nintendo.” Main creators and milestones in video game history. March 2, 2014Jones, Tegan. “The Surprisingly Long History of Nintendo.” March 2, 2014Sheff, David. Game Over: How Nintendo Zapped an American Industry, Captured Your Dollars, and Enslaved Your Children New York: Random House, 1993 “The Story of Nintendo.” Wikipedia March 2, 2014 Google.