In the online identities comparison paper, two types of transportation services, Uber and Lyft, were examined, analyzed and compared through their individual sites . Both websites are organized in a way that makes it easy for people to find what they need. Through analysis, the Uber site lacks an emotional appeal to attract customers to use their service. However, it does a great job organizing the site. Some people browsing the web may be impatient and therefore want to find their answer in a second. On the other hand, the Lyft site offers a slideshow of interactions between drivers and passengers. The downside of the site is that Lyft does not provide users with complete information on ride costs. These two transport services were evaluated to demonstrate navigation through sites, the use of persuasion and the costs and services available to users. After analyzing the two sites, Internet users could compare the Uber and Lyft sites to then see how each constructs their online identity. Say no to plagiarism. Get a tailor-made essay on “Why violent video games should not be banned”?Get the original essayThe Battle for a Ride serviceWe live in a world full of options. In every moment we have the opportunity to choose from a variety of options. The truth is that we don't always make our choices intentionally. Sometimes, instead of choosing what best suits our personal needs, we fall into the trap of the appearance of advertisements and announcements that lead us to purchase an unnecessary product or even a mode of transportation. When we want to make a choice based exclusively on facts and objective reasoning, we must methodically analyze and compare each product based on the criteria we value. Uber and Lyft are widely used modes of transportation by society. However, each differs in the organization of their websites, their use of persuasion to gain customers through pathos, and the services and pricing they offer their customers. When looking at websites, people first look at how easy it is to navigate and find customers. their responses across the sites. Both Uber and Lyft do a decent job of categorizing topics to help viewers or customers easily navigate the site while getting their questions answered. With the popularity of this generation's smartphones, Uber and Lyft both have their own free apps that users can download to enable more convenient "on the go" service. One difference shown on the Uber site that is not found on the Lyft site is how people can order food through the Uber site and have it delivered to you. Customers are allowed to receive as many deliveries on the road as they wish. This “grubhub”-like service allows customers to walk in and order food at the same time without having to rush to eat before going to work, school, or an important meeting/event. Lyft has a section on the site where customers can understand the cancellation policy on the site, while Uber will only tell you the cost of cancellation in the app at the time the customer wants to cancel. Most customers prefer to know cancellation policies and costs before they start riding rather than when they change their mind. Persuasion is a socially accepted way of attempting to change the attitudes of individuals. A common way to persuade people is to use social media and.