In this essay I will look at the different aspects of leisure and how companies are adapting their products due to the global demand for leisure. As the UK is a mature online market and has strong online retail sales of £12.3 billion (2011) and growth of 4.3% CAGR, I will focus on different emerging economies such as BRIC countries and how this has been supported by leisure companies and how they have adapted their current product portfolio to meet these new consumer needs. I will also explore how these companies are becoming more technologically aware and using this knowledge to provide the consumer with a personalized experience. The leisure industry and changes in recent times have become global and diverse, for example with the economies of the BRIC countries. emerging in the industry. This is seen across the economies of these countries as they shift towards shopping tourism (Global Trends in the Global Travel Market 2012). With residents of these countries traveling the world boosting tourism in Europe, especially with lower import taxes in some countries, they are able to find a wider selection of branded items (Global Market Trends of the trip in 2012). When it comes to the idea of ​​commercial tourism, many trading villages around the world have now established staff who speak various languages, especially the native languages ​​of the BRIC countries. Many have also introduced payment methods such as national credit cards of these countries to contribute to the economic climate. Also new are BRIC tour operators who work closely with top retail brands to ensure these stores are included on tours. For example... middle of paper ...... face to face communication. The trend of offering "technology breaks" is becoming increasingly well known in the travel industry and more and more companies are adapting to this phenomenon (World Travel Market Global Trends 2012). After considering the above information, I conclude that the travel market is growing rapidly. , merging people from new regions who gain from tourism alongside the already established tourism market in some countries. It is difficult for long-established brands to attract consumers to purchase their branded products. They improve their personalized service, making the customer feel special and making it easier to use their products. Technology is the driving force of the future that offers businesses the opportunity to create new business models that deliver increased experiences for the buyer (Tingo).