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  • Essay / How is a woman supposed to be in today's society and advertising

    What is your definition of a “superwoman”? Over the past two decades, women have been constructed to conform to what society wants them to be. From the workplace with pretty dresses and subtle makeup, to home with cooking, cleaning and making sure dinner is ready and on the table. In the “Bed, Bath and Beyond” ad, the image shows what is expected of a woman in today’s society; be able to multitask in unique situations or be in multiple places at once. This advertisement invites viewers to perceive women as objects whose sole purpose is to please others. Say no to plagiarism. Get a tailor-made essay on “Why Violent Video Games Should Not Be Banned”? Get an original essay My definition of a super woman though; is someone who can stand on their own two feet by any means necessary. Although multitasking can be a symbol of power and independence, I think that besides this ad, there are many other ways to represent women. That a woman is not limited to cooking and cleaning. Over the past century, women's conformity has not only changed expectations, but also given them a sense of independence. Although it may be easy for women to conform and be the ideal version of a perfect housewife, this is no longer the case. “Conformity is the act of adapting attitudes, beliefs, and behaviors to group norms. Norms are implicit and unspoken rules, shared by a group of individuals, which guide their interactions with others. ...For example, people tend to follow social norms when eating or watching television, even when they are alone” (http://www.dictionary.com/browse/conformity). Or in other words, behave in accordance with the demands of society. I think one of the main things this ad shows is that women are good multitaskers. Additionally, this ad shows a woman happily doing more than one thing at a time. She is shown throwing things away, making dinner, ironing, washing her hands, etc. On the other hand, the ad shows a woman who is clearly not tired and capable of doing more than one thing at a time. I think it shows the idea that a woman is supposed to be this “superhuman” being and not get tired. This shows that she has a good attitude and is happy with the tasks given to her. Therefore, the ad implies that multitasking is not a bad thing, but it is an ability that women are expected to possess. The ad not only shows a woman doing a lot of things, but it's the message behind the image that is important. The message behind the ad is that women are willing to conform to what society wants them to be; that of a housewife. That it is normal to do everything that man does not want to do. Don't get me wrong women, we appreciate men who work and provide for us, but have they ever thought about the woman's point of view? That maybe they don't want to be just a trophy wife/housewife? Maybe they'd like to get out of the house and enjoy some fresh air while they can before Donald Trump kills us all emotionally? Although some women may be attracted to being able to multitask, others may feel that there is much more to life than cooking and cleaning. There are many other ways to show that women can be multi-talented. I think this ad, like many others, shows a.