IntroductionMerry Maids is the world's largest home cleaning franchise network. The company was founded in 1979 in Omaha, Nebraska. It was named "Most Admired Outsourcing Company" by Fortune magazine in 1999 and 2000. Merry Maids currently employs more than 8,000 home cleaning professionals to service more than 300,000 homes, apartments and condominiums each month in America from the North. Additionally, the company has operations in the United Kingdom, Japan, Malaysia, Hong Kong, South Korea and the Philippines. Considering that cardiovascular diseases have become a significant problem in modern American society, in 2013, Merry Maids launched a special campaign called "Help us raise the roof." ". In February, they left each customer a donation box to fill with coins and dollars. At the end of the month, they collected the money on behalf of the American Heart Association (AHA). The AHA is a nonprofit organization in the United States that promotes appropriate cardiac care with the goal of reducing disability and death caused by cardiovascular disease and stroke. Merry Maids raised over $100,000 after this campaign. This report analyzes and evaluates activity, then shows the value and impact of this cause-related marketing campaign. DiscussionMarketing Objective and Campaign MotivationA key marketing objective for large businesses is to create more revenue. This can be achieved by building a better brand image, building better customer loyalty and establishing better relationships, etc. Merry Maids is a marketing driven company. Its success is based on promoting its brand advertising and meeting the needs of its consumers. It is able to do this by continuously listening to consumers and learning about their various requirements or by making advertisements on different paper media......and presenting an image to its customers. Although there are pitfalls, this could lead to the If the campaign fails, cause-related marketing strategies have great value for implementation. This can positively influence customer attitudes and purchasing behavior, so that participants in cause-related marketing partnerships can achieve greater benefits from their experience. Additionally, business-cause relationships are evolving from donations to tactical cause-related marketing to strategic campaigns. From these campaigns, customer response is good in terms of brand attitude, brand loyalty, word of mouth and purchasing behavior. The results of a cause-related marketing campaign are significantly influenced by implementation factors, including topic, advertising approach, and donation amount. To avoid the pitfalls listed above, marketing studies and customer monitoring are necessary..