Museum approaches are an important aspect of education and entertainment in the modern era. This report is based on the SWOT analysis of the National Gallery of Victoria, located in Melbourne, Australia. It can be concluded after the SWOT analysis that the National Gallery of Victoria is the oldest and most visited museum in Melbourne. The art collection of this museum is so rich. The visitor management strategy needs to be revised. There is an advantage to increasing visitor numbers as there is a popular cricket ground in Melbourne. Say no to plagiarism. Get a tailor-made essay on “Why Violent Video Games Should Not Be Banned”? Get the original essay According to (NYMSiu, TJF Zhang, P Dong, HY Kwan, 2013), attractions are a very complex sector of the tourism industry. This report places particular emphasis on the tourist attraction of Melbourne. Melbourne is the coastal capital of south-eastern Australia. The modern Federation Square development is located in the center of the city, with squares, bars and restaurants. The Melbourne Arts Precinct is the site of the Melbourne Arts Centre. There are so many tourist places available in Melbourne like the Royal Botanic Garden, Dandenong, Luna Park and the National Gallery of Victoria. The strengths, weaknesses and opportunities of the National Victory Gallery should be discussed here. A Brief History of the NationalGallery of Victoria The NationalGallery of Victoria is an art museum located in Melbourne, Australia. It was founded in 1861. It is the oldest and largest art museum in Australia. (Whitehead, The Museum of Public Art in 19th Century Britain: The Development of the NationalGallery, 2017) It is located on two magnificent International and NGV Australia buildings. It was the only Australian public gallery associated with an art history course. The gallery hosts a wide range of international and local artists, exhibitions, programs and events. It has become major international historical exhibitions, fashion, and design, architecture, sound and dance through to contemporary art. The NationalGallery of Victoria recently has Australia's largest art collection. According to ((NG Kotler, P Kotler, WI Kotler, 2016) The location of the two NGV galleries in the heart of the city helps attract the public. More than 70,000 works spanning thousands of years and a wealth of Ideas, disciplines and styles are treasured here. This art center is Australia's oldest and most visited gallery. It has an amazing gallery with a wonderful variety of exhibitions for all ages. of the museum's program is superior to that of its competitors. The staff allowed the organization to run operations smoothly. The museum also offers child-friendly programming. pay entrance fees inside the museum. According to a survey, most visitors had an excellent experience. This is a good indication of the museum's ability to provide quality services. The cost of maintenance is too high here. The relationships between some museum staff are not high. GOOD. According to (Codell, 2017), visitors face many problems due to lack of guides. It is noticed that there is no CCTV camera in a particular corner of the museum. A limited number of visitors come here at certain times of the year and a large number of visitors come at other times of the year. This affects the visitor management strategy. Opportunity Melbourne has established itself as a popular destination for sports tourists. Popular visitors from different parts of the world come.