Mahindra's market and Mahindra's entryDespite the global trend of significant decline in car sales, some automobile sectors are facing dynamic growth. According to datamonitor (2010b), sales of commercial vehicles and port vehicles were very healthy. And Weindiker (2005) discusses the impact of sociocultural forces that have shaped the growing preference for more fashionable SUVs and the type of sport they are equipped with. SUVs have seen very strong growth in the United States and the United Kingdom. Mahindra and Mahindra's market unveiling will focus on the UK. There were several reasons for choosing the UK as the objective securities sector. These favorable genes were India's condition as a favorable economic agent, the dynamics of the British automobile market and its electrical potential, and linguistic similarity. Other countries considered potentially attractive were: the United States – the largest market by population, and the Russian Federation – an emerging market with significant sales potential. The selection of the United States as a target market was declined due to extremely high quality requirements and other non-tax barriers that make it difficult for a new entrant to enter this market..