Protecting the environment is very important to many people today. They ensure that people treat the earth properly by creating less pollution and recycling. They also worry about how the way a business operates can affect the environment. Say no to plagiarism. Get a tailor-made essay on “Why Violent Video Games Should Not Be Banned”? Get an Original Essay McDonald's is well aware of these concerns. That's why they set new sustainability and social responsibility goals for the company by 2020. Some of their goals include increasing recycling in restaurants by 50%, consuming 100% more of fruits, vegetables, low-fat dairy or whole grains in nine of its main markets, supporting sustainable beef production and purchasing packaging made from 100% fiber from certified or recycled sources. Adopting this new business model comes at a cost for McDonald's. Their overall business is based on the ability to create cheap food that is produced cheaply, and these new goals they have set are likely to drive up the price of cheap food because it will not be as easily produced at low cost. lower cost. This could dissuade some of their customers, accustomed to extremely low prices. McDonald's is also able to save money with this move. They know that their millennial customer base is increasingly attracted to companies that embrace sustainable business habits. By changing their business model to reflect these views, they will most likely attract more customers to their restaurants and increase their profits. This new business model offers incentives to McDonald's customers. Their environmentally conscious customers will see this as a good thing and will likely visit McDonald's more often because the restaurant reflects their opinions and they feel like their voice is heard. When it comes to sustainability and environmental protection, more companies will likely follow in McDonald's footsteps. These other companies will also want to participate in McDonald's success and will claim some of their customers that they may have lost because having a sustainable business model was not a top priority for them. McDonald's is able to create wealth through voluntary trade. . Although the cost of this new model may seem detrimental and very expensive at first compared to McDonald's old business model, the company knows that in the long run it will pay off. With an increase in customers who value protecting the planet for restaurants, McDonald's profits will increase significantly. The consequences of this decision lie in the future. Customers are more likely to switch to a business they believe aligns with their views. More and more companies will try to follow McDonald's example to make their restaurants more sustainable in order to attract these types of customers. Keep in mind: this is just a sample. Get a personalized article from our expert writers now. Get a Custom Essay The author's view that this The decision is a good thing because McDonald's is correct. With more and more emphasis on protecting the environment, more people will realize the importance of what McDonald's is trying to do. This will lead to an even greater increase in the number of customers, in addition to millennial customers who..