Whole Foods has experienced explosive revenue growth. In 2007, Whole Foods reported net sales of $6.6 billion; in 2011, they reported net sales of $10.1 billion, which gave Whole Foods annual growth of 11.22% year-over-year. Whole Foods is known for its unique destinations. Although there are thousands of supermarkets around the world, few offer what Whole Foods offers, they put all their potential products through rigorous testing and travel great distances to provide the customer with products of a quality amazing. Whole Foods has sustainable agriculture, they have innovation and they have experience in the field.