Table of ContentsImportance of Effective Communication:The Social Identity Approach:How the Approach Relates to communication: Example of the approach: Advantages: Arguments: Conclusion: Reflection: References: Importance of effective communication: In nursing, one of the most important skills you must have is communication. Effective communication helps the patient feel more comfortable, they feel valued and they know that they are not just another patient to you and that you truly care about their well-being and recovery . Body language is really important when communicating, if you act tense they will feel like something is wrong, you also need to be at eye level with the patients, this puts them at ease and gives the impression that you are more interested in what is actually happening (Klein 2005), this is nonverbal communication. The patient should be respected at all times and the doctor should be patient with the patient as they are clearly ill and sometimes it can be difficult to communicate with them as they are in pain. Effective communication in healthcare helps develop trust, understanding and support. It is the responsibility of every healthcare provider to make the patient feel safe at all times and there are many ways to do this. The health worker should use verbal communication to put the patient at ease, speak clearly and avoid using medical jargon. Questioning is a fundamental verbal communication skill that every nurse must use to achieve many communication goals. The use of open-ended questions is very important. Open-ended questions are those that give the patient the opportunity to give as much information as possible. Asking open-ended questions in a relaxed and comfortable atmosphere for patients encourages them to speak freely and express any concerns or confusion (McCabe et al 2013). Say no to plagiarism. Get a tailor-made essay on “Why Violent Video Games Should Not Be Banned”?Get an original essayThe Social Identity Approach: “Social identity is that part of an individual's self-concept that arises from his knowledge of his membership in a social group. with the value and emotional meaning attached to this belonging” (Tajfel, 1978). Self-categorization theory (SCT) describes how we categorize as members of a group and how identities become salient. Social identity theory (SIT) suggests that an organization can change individual behaviors if it can modify its personal identity or part of its self-concept that arises from knowledge and emotional attachment to the group. Realistic conflict theory (RCT) argues that the nature of each group's goals determines the likelihood of intergroup conflict—mutually exclusive goals are likely to result in conflict. These psychological theories combine to give the social identity approach. Social identity theory was created by Henri Tajfel in 1979, social identity is a person's sense of who they are based on their membership in a group. Tajfel (1979) proposed that groups such as family or football team to which people belonged were an important source of pride and self-esteem. Groups give us a sense of social identity: a feeling of belonging to the social world. Social identity theory addresses how social identities affect people'speople's attitudes and behaviors regarding their ingroup and outgroup. Social identities are most influential when individuals view membership in a particular group as central to their self-concept and feel strong emotional connections to the group (Campbell, 2011). What is the link between approach and communication? The social identity approach examines both the group and the individual in order to psychologically analyze human behavior. The core belief of this research is that social identity can impact leadership, group performance, and organizational behavior because collective behavior is determined by individuals' psychological processes and intergroup relationships. Research regarding both parts of the social identity approach, including self-categorization theory and social identity theory, is valuable for communication skills and collaboration with the public sector. (Sedam 2015) Example approach: The Thompson 2015 study, published in the Journal of Interprofessional Care involving nursing, medical and pharmacy graduates, examined interprofessional experiences using a social psychology perspective on barriers to effective communication, teamwork and a patient-centered approach. care. The main findings of this study were that the majority of interprofessional communications were hierarchically dependent, in a “top-down” direction, from physicians to pharmacists to nurses. Some medical graduates reported that nursing staff participation was lacking in collaborative communications, where they simply follow doctors' instructions without using their specialist knowledge. Nursing graduates said doctors were too busy and uninterested in contributing. Empathetic and sensitive nursing practice is based on equal relationships within the multidisciplinary team. Ineffective communication can be seen as a multi-faceted problem, characterized by a lack of direct communication, driven by preconceptions and stereotypes, as well as a lack of knowledge, all of which influence behavior and have a profoundly negative impact on patient outcomes. Nurses noted that lack of interprofessional communication and team focus often led to conflict and competition for time with the patient. Stereotypes and specific professional goals were elements associated with conflicts that threatened effective communication and patient-centered care.Benefits:The benefits of the social identity approach are clear. Social identity theory provides a framework for understanding intra-group/inter-category processes and inter-group/inter-category relations by addressing the nature and consequences of internalizing group and category memberships. (Whitham, 2017). Social identity has been shown to promote prosocial behaviors, such as donating money to charity or volunteering, etc. If you categorize yourself as something, you will act the way you think that group behaves, then there will be emotional significance in your identification. with a group and your self-esteem will be strengthened. Once we have categorized ourselves as part of a group and identified with that group, we then tend to compare that group with other groups. If our self-esteem is to be maintained, our group must compare favorably to other groups. Once.