Dusit Thani GroupExplain why this company interests youThe reason why I think Dusit Thani Group interests me is because one of the successful Thai hotel chains in Thailand and abroad 'stranger. My family also works in the hotel industry, we have a small hotel in Phuket. Due to the fact that Dusit Thani Group is a Thai brand and also starts from a small business. I am interesting to be able to study Dusit Thani Group and be able to adapt to my family business. General BG and History Dusit Thani Group was ranked third among superior hotels in Thailand and 15th place in Asia. Dusit Thani Group has over 60 years of experience in the hospitality industry and also in the very first five-star hotels (Dusit Thani Bangkok, 2010). Thanpuying Chanut Piyaoui created the Dusit Thani group in 1949 in Bangkok. Firstly, she opened the first hotel called Princess (Dusit Thani Bangkok, 2010). After that, in 1970, she invested in a property called Dusit Thani, which means “City in Paradise”. Additionally, in 1987, the Dusit Thani Group renovated the first resort in Pattaya, followed by the Laguna Phuket resort. In 1989, Dusit Resort and Polo Club opened HuaHin, which later changed its name to Dusit Thani HuaHin. In 1995, acquired Nikko Manila Hotel, Philippine Hoteliers Inc. (PHI), Japan Airlines Development Company Limited and JAL Trading Inc. In 2001, Dusit Thani Group opened another branch in Dubai (Dusit International, n.d.). In 2005, the Dusit Thani Group regional office was established in the Middle East. In 2006, Dusit Thani Group expanded the brand by creating the new generation of the brand called DusitD2. This brand represents the concept of balance between tradition and trend. In 2007, Dusit Thani Group partnered with Brid Hospitality to...... middle of paper ......Dusit Thani Inc. (2011). Annual report. Retrieved from http://dtc.listedcompany.com/misc/FORM561/DTC-Form561-2011-TH.pdfEberle, D. (nd). An analysis of international marketing strategy. Retrieved from www.davideberle.com/.../MarketingStrategyPolicy%20Dusit%20PapersEducation (nd). Dusit Thani International. Retrieved from http://www.dusit.com/en/about-us/education.htmlFive Star Alliance (2013). The best luxury hotel in Thailand. Retrieved from http://www.fivestaralliance.com/luxury-hotels/127/asia/thailandFour Seasons Thailand.(nd). Retrieved from http://www.fourseasons.com/Thailand/Human Resources (nd). Human resources and employment opportunities. Retrieved from http://www.unitar.org/jobOur corporate social responsibility (nd). Dusit Thaini International. Retrieved from http://www.dusit.com/en/about-us/our-corporate-social-responsibility-csr.html