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  • Essay / Richard Branson Case Study - 700

    He not only cares about his businesses and customers, but also his employees. Some of its companies have been named “Best Places to Work,” such as Virgin Pulse, judged so in 2015 by the Boston Business Journal. Branson is known for his “hippie” values ​​of love, philanthropy, eco-sustainability and ethical business practices. It introduced "unlimited vacation" in 2014 and announced last year it would provide a year's paid maternity and paternity leave. What do you think the world would be like if all bosses treated their employees with the same respect? I don't believe this new incident of social media jokes will affect the Virgin Group at all. If anything, it will only bring more media attention to a already talked about conglomerate, which is good for any company. Having your name on the tip of everyone's tongue on social media can be positive or negative, depending on how you handle the situation. At the same time, most people in the spotlight know that any attention is always